AtTheMatch made a trip to the Ark Academy in the shadow of England’s iconic Wembley Stadium, as the Jason Roberts Foundation celebrated women in sport as a part of the International Women’s Day 2016, engaging with over 130 young females from the London Borough of Brent at their first ever women’s celebration event.
We were there to film the event, which will be shown at the Jason Roberts Foundation Celebration Dinner in April.Jason Roberts attended the launch of the Foundation’s new female programme, which encourages more young females to take part in sport and is funded by Sport England, Comic Relief and Hyde Group.
There were five different sports available for the females to participate in including athletics, football, golf, basketball and boxing, with UltimatePlayer on hand to gather statistics showing the girls their development throughout the day.
The day continued with inspirational speeches from Shelley Alexander; Editorial lead on Women’s Sport for BBC, Jo Tongue; CEO of Tongue Tied Media, Lorna Falconer; Logistics Manager for Brentford FC, Sonia Meggie; Entrepreneur and Diversity Adviser and professional footballer Eni Aluko.
Jason Roberts MBE, Trustee and Founder of the Jason Roberts Foundation, said:
“It has been an incredible day where we have seen over a hundred young women from across North West London taking part in so many different sports.
“The Foundation is really happy to work with young women and promote both participation in sport but also the opportunities around sport.
“While sport is important, it isn’t just about the athletes. The event today was about showing young women that there so many possibilities in and around sport. The role models who spoke showcased the many avenues and jobs open to young women if they can see them and then take them.
“I would really like to thank our funders for making this programme possible and I’m so excited that this is just the beginning.”
Chelsea Ladies and England footballer Eni Aluko, said:
“There was a lot of engagement and physical activity and that’s important for women to feel confident in doing sports, being active, feeling empowered and beautiful. It’s really important for them to be able to relate to females who are successful in the industry.
“A lot of girls will leave today inspired by what they’ve heard and they’ll be itching to actually do it. If you can connect them with people in sport to provide them with opportunities that gives them more motivation to see it for themselves.”
AtTheMatch’s founder Simon Maurer said:
“It was an honour for AtTheMatch to be asked to film this landmark event on an equally important day for the Jason Roberts Foundation.
“From start to finish the day was full of enthusiasm and engagement from young females wanting to participate in a variety of sports. With inspirational speakers sharing their stories, the young females present will only be motivated to further their interest in either participating or working in sport.”
Ashara, a 19-year-old participant, said glowingly:
“It was very interesting because we got to play a variety of sports, we didn’t just play one, and in the afternoon we were able to listen to different women in sport sharing their inspirational stories with us.”
Sam Edmondson, PE teacher at Ark Academy, said:
“Today was brilliant. I’m so glad the girls enjoyed it with good participation and the girls got some motivation speeches from the success stories.”
Stay up-to-date with the Jason Roberts Foundation:
Facebook: JasonRobertsFdnClick here to stay up to date with AtTheMatch