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Overview
AtTheMatch is proud to present The Business of Sport Conference, a dynamic one-day event which offers a unique platform for anyone involved in the business of sport to learn, network, do business and socialise. An opportunity to be inspired and learn from top performers in the industry and to engage with key players in the business of sport.
Our fantastic line up of speakers includes Gérard Houllier – former manager of Liverpool FC and Aston Villa FC; Edward Freedman – One of Europe’s premier experts in Football merchandising; David Sheepshanks - former chairman of the Football League and now director of two of the FA’s subsidiaries including The National Football Centre - St George’s Park; and Alex Fynn - former deputy chairman of Saatchi and Saatchi and described by Arsene Wenger as a ‘football guru’.
Highlights
EXPLORING REVENUE STREAMS
Delivered by proven top consultants, the conference will provide you with inspiration and the tools to achieve high levels in performance, together with a clear vision and action for you to take your club or business to the next level. Maximise your earning potential through sponsorship, advertising and brand awareness.
The conference will attract over 400 delegates ranging from professional club representatives to anyone involved with or has an interest in the business of sport.
The presentations will cover excellence in performance in the following fields:
• Branding
• Sponsorship
• Commercial strategy
• Maximising Revenue
• Partnerships
• Online Strategies
• Contract Negotiation
• Communication
• Achieving Excellence
• Advertising
Who should attend
Commercial / Marketing Directors & Managers of:
• Professional Sports Clubs
• Amateur Sports Clubs
• Sports Agents
• Companies with Sports Departments
• Companies seeking to open sports departments
• Suppliers of services to the sporting world • Anyone involved in the Business of Sport
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Programme
The Business of Sport Conference
Excellence in performance
16 May 2012, Wembley Stadium, London
Speakers Include

- Gérard Houllier
Former manager of Liverpool, Aston Villa, Olympique Lyonnais, Paris Saint-Germain and RC Lens. He was also coach of the French National team and has been part of UEFA’s and FIFA’s Technical Committees as well as the Technical Director for the French Football Federation. Gérard is a regular contributor at conferences - David Sheepshanks
Top business executive and Chairman of the National Football Centre and FA Learning 
- Alex Fynn
Former deputy chairman of Saatchi & Saatchi, and one of the main architects of the Premier and Champions leagues 
- Jon Smith
Former record producer and celebrity agent and currently one of Europe’s leading football agents 
- Edward Freedman
Credited with creating a merchandising revolution in English football at Manchester United and Tottenham Hotspur. Edward is widely seen as Europe’s pre-eminent expert in football branding. He regularly speaks at conferences, contributes to newspapers and has been the subject of the BBC documentary The Men That Changed Football 
- Jason Roberts MBE
Premiership footballer, co-presenter of a popular radio show and founder of the
Jason Roberts Foundation 
- Simon Johnson
One of the most respected sports rights and business advisors in the UK. He headed The FA bid for the 2018 World Cup 
- Brian Sims
One of international sport’s most experienced and successful exponents of sponsorship acquisition at all levels from grass roots, up to and including Formula 1 
- Peter Storrie
Former CEO of Portsmouth FC, managing director of West Ham United FC. Has also held senior positions at a number of other football clubs. 
- Graham Bean
As The FA’s first ever compliance officer, Graham was responsible for investigations into many high profile players and managers including David Beckham. Now as managing director of Football Factors he defends players, managers and clubs in disciplinary proceedings. His has acted on behalf of Manchester United FC, Liverpool FC and Sir Alex Ferguson amongst many others. 
- Dan Jones
Lead Partner of the Sports Business Group at Deloitte. Dan has advised a number of very high profile clients on a range of issues. His clients include a number of top class football clubs and some of the major bodies in sports. His first sports business consulting project was a review of the Football League in England. He is an expert commentator on sports business matters and he co-edits Deloitte’s widely respected publications, the Annual Review of Football Finance and the Deloitte Football Money League. - Gary Mabbutt
Former Tottenham Hotspur FC and England defender. Currently an Ambassador of The FA. 
- Rick Parry
A former chief executive of Liverpool FC and former head of the FA Premier League. Whilst head of the FA Premier League, he was responsible for brokering the biggest ever television deal in the history of UK sport. Rick is currently on the board of directors of New York Cosmos 
- Sam Rush
President of leading sports marketing company Wasserman Media Group’s Football Division
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Venue
The Business of Sport Conference
16 May 2012, Wembley Stadium, London
Registration: 08.30
From: 17.30
Conference: 09:15 - 17:30
Drinks, canapés and networking
Full programme will shortly appear here
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Conference Rates
Book Before 31st March: £250 (+ VAT £300) SAVE £150!
Book From 1 April: £400 (+ VAT £480)
Group Rates*: 3rd and subsequent delegates receive a 50% discount.
For larger groups, please contact +44 (0)800 804 8884 or email conference@atthematch.com to discuss further options.
Speaker presentations are included. Please note speaker presentations are available a week after the live event, subject to disclosure.
* Cannot be used in conjunction with the early booking rate or any other discount.
Speaker Confirmations & Changes
Please note that we arrange our conferences up to 6 months in advance and whilst our speakers agree to present at our conferences in good faith, sometimes as the date of the conference approaches, they are prevented from doing so for personal or business reasons. We endeavour to find suitable replacement speakers from the same company in the first instance if possible, or of a similar calibre and experience (and subject matter), depending on the notice we have been given by the speaker. We are passionate about the quality of our events and presentations and each speaker is carefully researched as a specialist in their field - therefore often a direct replacement cannot be found in good time or in time for the replacement speaker themselves to prepare a quality presentation. With the increasingly challenging market conditions facing us all, unfortunately we cannot guarantee any particular speaker or case study as our speakers themselves cannot guarantee their attendance to us. Your understanding in this matter during these challenging times is much appreciated. -
Venue
The Business of Sport Conference
16 May 2012, Wembley Stadium, London
Registration: 08.30
From: 17.30
Conference: 09:15 - 17:30
Drinks, canapés and networking
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Venue
The Business of Sport Conference
Excellence in performance
16 May 2012, Wembley Stadium
London HA9 0WS
Phone: 0844 980 8001
www.wembleystadium.com
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Brochure
The conference brochure can be downloaded below. Alternatively to request a copy please email conference@atthematch.com

PDF Downloads
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Venue
The Business of Sport Conference
16 May 2012, Wembley Stadium, London
Registration: 08.30
From: 17.30
Conference: 09:15 - 17:30
Drinks, canapés and networking
Early Bird Offer
Book Early & Save Up To £150!
© 2012 AtTheMatch.com. All Rights Reserved. For more information call 0800 804 8884 or email us at info@atthematch.com
